Licensing & Commercial Use for AI-Generated Images (Practical Guide)

When AI imagery moves from comps to production, treat it like any other commercial asset: verify rights, document approvals, and avoid third-party marks without permission.

What to Document

• Brief, approvals, and approvers.
• References and style anchors (sources and permissions).
• Any licenses, permissions, or releases (people, property, logos).
• Export settings and intended placements (ads, PDP, OOH, print).

Risk Hotspots

• Implied endorsements via distinctive trade dress.
• Public figures without context or consent.
• Regulatory claims (health/finance) without substantiation.

Operational Tips

• Keep an audit trail of prompts, assets, and decisions.
• Use staging watermarks until final approvals are in.
• Add attribution signals on export where supported.