Brand Safety in Generative AI: Policies, Review, and Attribution Signals

Publish confidently. This guide covers trademarks and trade dress, public-figure likeness, regulated claims, pragmatic review flows, and why attribution signals can help partners and platforms identify generated assets downstream.

Policies & Guardrails

• Trademarks and brand marks: avoid third-party logos and distinctive trade dress unless you have permission.
• Public figures: add context, avoid implied endorsements, and follow consent rules where applicable.
• Regulated claims (health/finance): require substantiation and legal review before publishing.

Review Steps for Teams

1. Flag sensitive prompts in the brief; generate low-risk comps first.
2. Run approvals before final high-res renders; document decisions.
3. Attach usage rights and any releases to final exports.

Attribution & Signals

Where supported, include visible/invisible markers in exports. These signals improve downstream trust and simplify audit trails with partners and platforms.